About Us

DEW AND JUJU began in the minds of two founders, Elisabeth & Manuela, long before the brand became a reality. The vision arose from the desire to create fashion that combines quality, sustainability, and feminine aesthetics.

Since childhood, the two have shared a favorite season: summer. For them, it represents freedom, warm days, and long evenings full of possibilities - moments when plans are still made late and life feels light.

They also associate fruits with this feeling: a symbol of freshness, colors, sunlight, and carefree joie de vivre. That's why each of their pieces features a fruity detail - as an expression of precisely this energy.

The designs are feminine and figure-flattering, ensuring they harmonize with different body shapes. At the same time, comfort is key: light, breathable materials provide a pleasant wearing experience that feels soft and natural on the skin.

Conceived in Europe - designed in Europe - each piece crafted in Europe